SINCE 1981, world class boots
DeNiroBootCo is synonymus with quality, attention to details, innovation, style and research in the equestrian field. A great sensibility to catch the changes in this field and a vocation for innovation and research are the main characteristics which has led DeNiroBootCo to establish its own leadership all over the equestrian world. Their boots are produced in their factory of Casarano, near Lecce, in the South of Italy, where they are handcrafted by skilled artisans and subject to a rigorous quality control process.
DeNiro Boot Company is famous for Quality, Style and Innovation
It is the time spent on research, innovation and attention to detail which has allowed DeNiroBootCo to become one of the Industries Market Leaders in boot production.
One cent… story
Sometimes it is the chance to show us the way to follow. Sometimes things happen for a reason! Sometimes an unexpected event can turn into something of great value and importance, and the memory stays with us forever. These unexpected events can happen to champions… During a competition…
They can even happen to a rider who is not performing well, lacking in self confidence and luck. And so the De Niro Boot story begins!
One such rider was wearing a pair of De Niro Boots when he felt something strange under his foot, an annoying pressure, forcing him to move differently in order to relieve the pain. Maybe because of those unexpected movements, we will never know, but the horse gave its best and the rider won the competition, restoring his confidence. A few days later, the rider returned the boots to have them repaired and it was discovered that a one cent piece had appeared between the linings of the leather, we do not know how. The rider was informed. He was amazed by this and insisted the one cent remain in the boots as his good luck token! Not to forget the singleness of this special event and wanting to share it, De Niro Boot has applied the one cent to their products, to wish all their riders & customers good luck in sport and most of all the most difficult competition of life!